Crescent City councilors hope the community, especially local businesses, come to their next meeting ready to chime in on four designs they’re considering for an entryway into Beachfront Park and the downtown area.
Their goal is to select a design and decide if Front Street should be renamed to something that’s more reflective of Crescent City. Some options kicked around Monday include Ocean Drive, Oceanfront Drive and Beachfront Drive.
But, according to City Manager Eric Wier, the City Council doesn’t have much time to make a decision. The city needs to spend the $3 million in Clean California Grant dollars it received for the project by June 30, 2026. This means it needs to hire a contractor by early spring 2025 and have the project under construction between May and October, according to Wier’s staff report.
The City Council hopes to decide on a project design by Nov. 4, according to Mayor Blake Inscore.
On Monday, though he noted that his days on the City Council are coming to a close soon, Inscore said if Front Street was renamed, he preferred Beachfront Drive over Oceanfront Drive.
“From a Google analytics [standpoint], if you put in Beachfront Park, you’re going to get Beachfront Drive and you’re going to get businesses associated with that,” he said. “I would use one term from a marketing standpoint. We have two hotels called Oceanfront. Again, from Google analytics, we don’t want to be confused with a hotel.”
Continue reading Crescent City Council Mulls Gateway Design, Say They Want Public Input On Nov. 4
