Nearly 80 percent of those who responded to a Crescent City survey said they preferred a sequence of gateway elements incorporating waves and dolphins to welcome folks to the Beachfront Park area. | Screenshot
After a community outreach campaign netted 561 survey responses and more than 100 shares on Facebook, Crescent City councilors chose a gateway that draws on its residents’ relationship with the ocean.
Seventy-six percent of those who responded to the city’s survey also supported changing Front Street’s name to Beachfront Drive, Crescent City Manager Eric Wier told the Council on Monday. But the potential name change could disadvantage local businesses, Wier said, costing them thousands of dollars.
“The hard costs are somewhere between $7,000 on the low end for the permitting, the licensing, all the changing of business cards — all those types of pieces,” he said, adding that he spoke with two business owners on Front Street. “Then if you get into search engine optimization and the actual loss of revenue if that’s done the wrong way or at the wrong time, it could be tens of thousands of dollars. Upwards of $50,000. It’s not a small item and it should be one that’s dealt with carefully and intentionally.”
Continue reading Council Chooses Gateway Design, Urges Staff To Engage With Businesses Before Embarking On Street Name Change
